--- title: "Profound" description: "Let a playbook read how your brand appears in AI answers, its visibility, citations, sentiment and prompts, and the traffic AI agents send to your site." url: "https://on.auto/integrations/profound" last_updated: "2026-11-10T08:19:38Z" --- # Profound Read how your brand appears in AI answers, and the traffic AI agents send to your site. A Profound connection gives a playbook's functions Profound's MCP server. Sign in to Profound and allow access, or give a Profound API key; either way the connection reads the data of the organizations you belong to. Available on Auto Cloud and on self-hosted runtimes. * * * ## What a playbook can do with Profound * Read your brand's visibility in AI answers, the citations those answers give, their sentiment, and the prompts that bring your brand up. * Read the traffic AI agents send to your site. The connection reads; Profound's server offers nothing to change. Profound's MCP server lists its own tools when a function runs, and once you connect, your agent lists them with `list_connection_tools`. * * * ## An example workflow A weekly brief on AI visibility beside search visibility. A schedule trigger runs the workflow on Monday. A lookup function reads last week's visibility, citations and sentiment from Profound, and a second lookup function reads last week's clicks and impressions by page from a Google Search Console connection. A computation function lines the two up by topic. A reasoning function reads the table with the team's positioning notes in its prompt and writes which topics AI answers cite you for, which they cite a competitor for, and which pages the agents' traffic lands on, and proposes one page to improve. An interaction function sends the brief to the content lead through a Slack or Outlook connection, and the run's history in Studio keeps every figure. * * * ## How to connect Profound * **Sign in to Profound and allow access.** The consent screen shows the permissions listed below. * **Give a Profound API key.** Make a key in the [Profound platform](https://platform.tryprofound.com/): select your organization's name at the top left, then **Settings**, and under **Account**, **API Keys**. In the **Create API Key** banner, name the key, choose when it expires and select **Create API Key**. API keys come with Profound's Enterprise plan, and a key reaches the data of every organization you belong to. Copy it now: Profound shows it once. Then: 1. Ask your agent to connect Profound to Auto, or open **Settings**, **Agents**, **Connections** in [Auto Studio](https://studio.on.auto/) and choose Profound. 2. On the Studio page, check the service and its access, choose which playbooks may use the connection, and approve it. Give a key or a client secret there, never in a conversation with your agent. 3. Have your agent check one small read through the connection before a function depends on it. * * * ## What it needs * A Profound account in the organization. An API key needs Profound's Enterprise plan; the sign-in does not. * Your agent connected to Auto and signed in as you, with permission to change your organization, if your agent adds the connection. * On a self-hosted runtime, nothing to register: Profound's authorization server takes a client Auto names by its metadata document or registers itself, or one you registered. ### Permissions Auto asks for By sign-in: * Read the unique identifier of the Profound account that connects. * Keep access to Profound when nobody is signed in. With a key: a key carries the permissions it was made with; the steps above name those Auto needs. * * * ## Good to know A key reaches every organization you belong to, so make it from an account that belongs only to the organizations the playbook should see, or sign in instead. What a function reads is kept in the run's history, where people with access to the playbook can read it. * * * [All integrations](https://on.auto/integrations/) · [Google Search Console](https://on.auto/integrations/google-search-console) · [Google Analytics](https://on.auto/integrations/google-analytics) · [PostHog](https://on.auto/integrations/posthog) · [Bring in business data](https://on.auto/docs/cloud/connections) · [Give a function tools](https://on.auto/docs/guides/tools) · [Pricing](https://on.auto/pricing) · [Profound documentation](https://docs.tryprofound.com/mcp/overview) ## Sitemap See the [full documentation and product sitemap](https://on.auto/sitemap.md) for related pages.